Paper Publications

Harmonizing Law & AI: Modern Challenges

Addressing the challenges of harmonizing law and artificial intelligence technology in modern

Institutions, Political Marketing, Elections: A Circular Relationship

The Circular Correlation Between Institutions, Political Marketing, and the Electoral Process

Prototyping Global Apps: A Digital Entrepreneurship Simulation

Prototyping mobile applications for international markets: A simulation activity for digital entrepreneurship education

ESG and HR: Business Responsibility & Human Resources' Role

Environmental, social, and governance of businesses and organizations and the role of human resources

Marketing Class Simulations: New Challenges

The Use of Simulation and New Technologies in Marketing Classes: New Challenges in the Learning Process

Environmental Ethics: Educator's Role

The necessity of environmental ethics in environmental education and the role of educators

Cypriot Voters: Political Marketing Impact

The Impact of Political Marketing on Voting Behaviour of Cypriot Voters

Education Quality & Equality: EFQM

Evaluation of Quality and Equality in Education Using the European Foundation for Quality Management Excellence Model—A Literature Review

Greece Medical Tourism: Determinants

Exploring Determinants Regarding Visit and Revisit Intentions Considering Greece as a Medical Tourism Destination

EU Policy, Women, & Digital Greece

EU Policies and Female Entrepreneurship in Greek Rural Areas in Relation to Digital Challenges

Cypriot SMEs: EU Innovation

Innovation Analysis in Cypriot Small and Medium-sized Enterprises and the Role of the European Union

Hospital Employee Training: Greece

Employee Training in the Workplace: The Case of a Private Hospital in Attica, Greece

Greek Voters' Motives: 2023

Motives and Perceptions of Greek Voters in National Elections of 2023

Telemedicine Digital Marketing: Factors

Factors Influencing the Use of Digital Marketing by Telemedicine Services

Greek Political Messages: Consumption

Consumption of Greek Political Messages: A Qualitative Approach of the Case of the Greek Political Market

Political Marketing: Greek Voters

The Effect of Political Marketing on the Electoral Behavior of Greek Voters

AI & International Business

Artificial Intelligence and Managerial Decision-Making in International Business

AI Attitudes: Greek Students

Statistical Implicative Analysis: A Distinguished Statistical Methodology in Evaluating Greek Students’ Attitudes Toward the Use of AI

Sustainable Development: Public QM

Sustainable Development and Implementation of Quality Management Excellence Models in Public Organizations: A Systematic Literature Review

Reproductive Tourism: Ethical Issues

Attitudes Toward Reproductive Tourism and Cross Border Reproductive Care (CBRC): Legal, Economic, Ethical Issues and Dilemmas, Possibilities and Limitations

MBNQA in Education: Review

Malcolm Baldrige National Quality Award (MBNQA) Quality Tool in Education: A Systematic Literature Review

Health Tourism: Greece Concepts

Classification and Conceptualization of Health and Reproductive Tourism Concepts: Greece as an Example

S-D Logic: Place Marketing

Service-Dominant Logic: The Road Map to Value Co-Creation in Place Marketing

EU Funds: Greece Employment

EU Structural funds and employment policy performance in Greece: impact and reform during the fiscal austerity years

Cypriot PR: Social Media

A qualitative study and a measurement and evaluation of public relations social media campaigns in Cyprus

Tourist Satisfaction: Pafos Study

Factors That Influence Tourist Satisfaction: An Empirical Study in Pafos

Social Media: Online Marketing

Social Networking Sites: The New Era of Effective Online Marketing and Advertising

Cypriot Youth Voters: Behavior

Voters’ Behavior: What Drives Political Consumption in Cyprus? An Analysis of the Behavior of Young Voters

Cyprus Wine: Consumer Behavior

Cyprus’s Wine Market: Influencing Factors of Consumer Behaviour as Part of Destination Marketing

Brand Asset: Pafos Culture

Brand as a Strategic Asset for Cultural Organisations: A Proposal for the Forthcoming Cultural Institution of Pafos

Hotel e-Marketing: Strategies

e-Marketing in the Hotel Industry: Marketing Mix Strategies

Online News: Uses & Gratifications

Understanding Online News: Uses and Gratifications of Mainstream News Sites and Social Media

Hospitality Job Satisfaction

Job Satisfaction and Related Environmental Factors in Hospitality Industry

Greek TV: Program Typology

The Programme Typology and its Association with the Study of Diversity and the Audience Viewing Figures: The Typological Strategy of the Greek Television Programme

TV Diversity: Advertising Planning

Contribution of measuring diversity of television content to advertising media planning in a period of socio-economic crisis