Bring your devices
Dear all,
This is a brief note to let you know about the structure and expectations for our upcoming interactive seminar on “The Intelligent Mix: How AI is Reshaping Marketing Strategy.”, which will take place this Sunday.
During this session, we will explore how Artificial Intelligence—and more specifically, tools like ChatGPT—can enhance strategic marketing processes, including customer profiling, campaign design, content generation, and data analysis.
The session will be hands-on and team-based. You will be working in small groups to design a marketing strategy for a real-life case using ChatGPT as your assistant. You will be guided through structured prompts to:
- Build buyer personas
- Conduct SWOT and PESTEL analysis
- Brainstorm content ideas and campaign elements
- Generate email drafts and social media posts
- Propose relevant KPIs
What you need to bring:
Please make sure to bring a laptop, tablet, or smartphone with internet access. We will be using chat.openai.com (free version is fine), and you’ll need a device to access the tool during the session.
No prior experience with ChatGPT is required — you’ll receive clear guidance and support throughout.
Looking forward to an exciting and collaborative experience!
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