{"id":5691,"date":"2025-07-31T03:05:59","date_gmt":"2025-07-31T03:05:59","guid":{"rendered":"https:\/\/masouras.org\/?p=5691"},"modified":"2025-07-31T03:06:02","modified_gmt":"2025-07-31T03:06:02","slug":"interactive-seminar-on-ai-marketing-strategy","status":"publish","type":"post","link":"https:\/\/masouras.org\/el\/interactive-seminar-on-ai-marketing-strategy\/","title":{"rendered":"Interactive Seminar on AI &amp; Marketing Strategy"},"content":{"rendered":"<h2 class=\"wp-block-heading\">Bring your devices<\/h2>\n\n\n\n<p>Dear all,<\/p>\n\n\n\n<p>This is a brief note to let you know about the structure and expectations for our upcoming\u00a0<strong>interactive seminar on \u201c<strong>The Intelligent Mix: How AI is Reshaping Marketing Strategy.<\/strong>\u201d<\/strong>, which will take place this\u00a0<strong>Sunday<\/strong>.<\/p>\n\n\n\n<p>During this session, we will explore how Artificial Intelligence\u2014and more specifically, tools like&nbsp;<strong>ChatGPT<\/strong>\u2014can enhance strategic marketing processes, including customer profiling, campaign design, content generation, and data analysis.<\/p>\n\n\n\n<p>The session will be&nbsp;<strong>hands-on<\/strong>&nbsp;and team-based. You will be working in small groups to design a marketing strategy for a real-life case using ChatGPT as your assistant. You will be guided through structured prompts to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Build buyer personas<\/li>\n\n\n\n<li>Conduct SWOT and PESTEL analysis<\/li>\n\n\n\n<li>Brainstorm content ideas and campaign elements<\/li>\n\n\n\n<li>Generate email drafts and social media posts<\/li>\n\n\n\n<li>Propose relevant KPIs<\/li>\n<\/ul>\n\n\n\n<p><strong>What you need to bring:<\/strong><br>Please make sure to bring a\u00a0<strong>laptop, tablet, or smartphone<\/strong>\u00a0with internet access. We will be using\u00a0<strong>chat.openai.com<\/strong>\u00a0(free version is fine), and you\u2019ll need a device to access the tool during the session.<\/p>\n\n\n\n<p>No prior experience with ChatGPT is required \u2014 you\u2019ll receive clear guidance and support throughout.<\/p>\n\n\n\n<p>Looking forward to an exciting and collaborative experience!<\/p>","protected":false},"excerpt":{"rendered":"<p>Bring your devices Dear all, This is a brief note to let you know about the structure and expectations for [&hellip;]<\/p>","protected":false},"author":2,"featured_media":5693,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[63],"tags":[],"class_list":["post-5691","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/masouras.org\/el\/wp-json\/wp\/v2\/posts\/5691","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/masouras.org\/el\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masouras.org\/el\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masouras.org\/el\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/masouras.org\/el\/wp-json\/wp\/v2\/comments?post=5691"}],"version-history":[{"count":2,"href":"https:\/\/masouras.org\/el\/wp-json\/wp\/v2\/posts\/5691\/revisions"}],"predecessor-version":[{"id":5694,"href":"https:\/\/masouras.org\/el\/wp-json\/wp\/v2\/posts\/5691\/revisions\/5694"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/masouras.org\/el\/wp-json\/wp\/v2\/media\/5693"}],"wp:attachment":[{"href":"https:\/\/masouras.org\/el\/wp-json\/wp\/v2\/media?parent=5691"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masouras.org\/el\/wp-json\/wp\/v2\/categories?post=5691"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masouras.org\/el\/wp-json\/wp\/v2\/tags?post=5691"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}