Andreas Masouras

The rapid integration of Artificial Intelligence into the business world is fundamentally reshaping how we approach marketing. But when it comes to the classic Marketing Mix—the "4 Ps" of Product, Price, Place, and Promotion—are we witnessing a change in the components themselves, or simply a transformation in the way we implement and prioritize them?

In today’s fast-evolving world, innovation is no longer confined to high-tech labs or groundbreaking inventions. It often hides in the small, the simple, and the seemingly insignificant. This shift highlights the growing importance of alternative innovation—a mindset that encourages us to look beyond traditional frameworks and recognize value in unexpected places.

In his article "Quality in Television as a Methodological Problem," Dr. Andreas Masouras explores the complex and often ambiguous notion of quality within television content. He argues that although the term "quality" is frequently used in public discourse and even in constitutional or legal frameworks, it remains largely undefined and elusive when it comes to media studies. This lack of clarity poses a significant challenge for researchers who seek to assess or compare television programming based on qualitative standards.