Press Release
Dr. Andreas Masouras will deliver a guest lecture at the Indian Institute of Management (IIM) Ranchi on Sunday, August 3rd, 2025, from 12:00 PM to 1:00 PM IST.
The topic of the session will be “The Intelligent Mix: How AI is Reshaping Marketing Strategy.” The lecture will focus on the ways artificial intelligence is influencing marketing approaches, decision-making processes, and consumer engagement.
The session is part of IIM Ranchi’s ongoing academic program that invites external speakers to share practical insights with students. Dr. Masouras has previously collaborated with academic institutions and research initiatives in areas related to marketing, communication, and digital strategy.
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