As part of the ongoing Research Methods Series, the Indian Institute of Management (IIM) Ranchi hosted a lecture by Dr. Andreas Masouras on July 16, 2025. The session, titled “The Use of Qualitative Methods in Doctoral Research: Emphasizing the Role of Focus Groups”, was specifically designed for doctoral students.
During the lecture, Dr. Masouras explored the value and application of qualitative research methods in doctoral studies, with a particular focus on the use of focus groups. He highlighted how this method can uncover rich insights into complex phenomena and offered practical guidance on integrating focus groups into research design.
The event was well attended and concluded with an engaging discussion, reflecting the participants’ strong interest in applying qualitative methodologies to their research.
