Rethinking the Marketing Mix in the Age of Artificial Intelligence
The rapid integration of Artificial Intelligence into the business world is fundamentally reshaping how we approach marketing. But when it…
Alternative Innovation: Unlocking Value in the Unexpected
In today’s fast-evolving world, innovation is no longer confined to high-tech labs or groundbreaking inventions. It often hides in the…
Quality in Television as a Methodological Challenge
In his article "Quality in Television as a Methodological Problem," Dr. Andreas Masouras explores the complex and often ambiguous notion of quality…